What is a website ?
A website is simply put a collection of related web pages that contain related content. They are all indentified and linked together by a common domain name (website name ). That domain name is hosted on a web server which users access. Some popular websites we all know are : facebook.com, wikipedia.org, google.com, and amazon.in
Websites are generally dedicated for a particular topic or purpose. It can be news, education, general blogging, commerce, entertainment, or social media.
Eight compelling reasons why you need a website
As per a recent report ( April 2020 ) by Global Attitudes Society, people with higher incomes are likely to use internet. Across all publics surveyed, people with incomes higher than the national median are more likely to be using the internet than those with lower incomes. Hence, in order to capture these audience, you need a digital presence.
1. Your website is your digital address
A website acts like a digital business address for a company: an address on internet where people can come to know about your business, your mission, vision, what all services you provide, the employees who work for you as well as your contact information.
More and more people are getting access to internet, even in developing countries and remote areas. As per a survey, people on an average spend 6 hours and 42 minutes online each day. So, if you want your brand to be there and get discovered, you need to have a website with accrurate information about your company, and the services provided.
2. Your website helps you get discovered on search engines
Why do you think people use the internet. They definitely don’t do to discover companies. To put it better, they visit search engines.
As a matter of fact, 93% of online searches or discovery starts with a search engine. And, the important part, nearly half of these searches are for finding local businesses within their vicinity.
So, you need to have a website that is seo optimised and ranks well in search results. This will in turn ensure your business is able to reach out to consumers, and help connect them with your business. I can’t emphasize enough why SEO is important in Digital Marketing.
SEO basically implies your marketing is done for free. People come to your business via search engines without you even spending a penny for them.
Search engine optimisation (SEO) is one of the major reasons of having a website. Once your website has good, ever green and relevant content, it will continue to drive customers for years. Though it is a time consuming process initially, but it is definitely rewarding in the long run.
3. You get the freedom to design
On social media pages as well as blogs, you have certain restrictions. You can only put content that doesn’t violate their guidelines. The pages can’t be designed completely as per your whims. They have certain predefined templates which you need to use.
Having your own website gives you the freedom to design the way you want. You get to choose what elements you want to display. The call to action are decided by you. You get the freedom to experiment and do what you want, which is invaluable.
We believe that a business with a great marketing team can make an impact on the world. Take the first step: get in touch with us, and together, we will reach your company’s goals.
4. Consumers tend to search for local businesses
As per Sweet SEO statistics, 46% of all Google searches are local. This implies that over half of Google searches are done to identify businesses in their local area. This implies that now more than ever it is important to have a locally optimised website.
You need to have integrations with google business listings, map listings so that people are able to find it. Another crucial aspect it brings light upon, is that it’s now important even for big physical businesses to have websites.
Otherwise, in long turn they will lose out customers to smaller businesses with better websites and stronger digital presence.
If you have a local business that caters to only specific customers available in your area, a website is a crucial strategy. Having a website ensures anyone in city, state, country or even the world can get to know about your business.
This in turn is going to drive more customers for you. More customers, means more business. More business will in turn lead to more profits and help your business grow.
5. It helps build credibility
When it comes to digital world, businesses’ first impressions are through their websites. Fifty-seven percent of people won’t recommend a business with a poorly designed mobile site. Therefore, first impressions are important.
Hence, you need to have a right designer who designs a flawless site with good appearance as well as functionality.
Having a well designed, light weight and quick website is crucial to convert potential customers. In addtion, it speaks strongly about the quality of your brand and how much you pay attention to detail.
6. Website stays available 24/7
Your busines may/may not run round the clock. It’s unlikely that your business operates with customers after the closing time, but your website does. Your website is available 24 hours a day, 7 days a week and all throughout the year.
This implies that even when you are not able to interact with your potential customers, your website is there to provide them relevant information. It will serve as a point of connect and people can even place orders or make purchases which you can service during your service hours.
7. Your competitor has a website
Almost one-third (32 percent) of the total Indian small businesses surveyed (that are online) reported they already have a website and about 19 percent said they plan to build a website soon. Compared to them, 16 percent of global businesses said they plan to do the same.
This implies that 1 in every 3 businesses have a website. And most likely your competitor has one, which is helping him to increase his business. This also serves as an eye opener for small and medium businesses, which want to grow their businesses. You need to have a website, otherwise your competitor will take over you.
8. Your website is shareable
The best part about having a webite is its shareability. You can meet any random person, just tell him your website name and he can easily connect with you and your business.
Your website is your digital business card. It helps your client/consumer to know end to end about you, just with your website name. Unlike traditional visiting cards, a website can be quickly shared and can reach out to your potential customers across the world.
We believe that a business with a great marketing team can make an impact on the world. Take the first step: get in touch with us, and together, we will reach your company’s goals.
Our team provides end to end solutions, from designing your digital logo to website architecture, to social media pages and the required blog posts as per your requirements. You maintain connect with your customers at really low costs. The customers in turn shop again and again with you. Thereby increasing your revenues and profits.
Our mission
In this era of globalization and digitalisation, it’s necessary to have your presence in the digital sphere. We believe that a business with a great digital team have no bounds and can reach out to every nook and corner of the world effectively and at optimum costs.
Web Bazooka provides end to end solutions, from designing your digital logo to website architecture, to social media pages and the required blog posts as per your requirements.
Get in touch with us now: Web Bazooka – India’s leading Digital Marketing and Advertising agency.