Would you like to double your pay per click conversion rate ?
A straighforward question. Would you to like that your Google ads deliver double the result than they do now. Probably a silly question, becuase who would not. So, here we offer you 6 Powerful Google Ads hack that will more than double your convesion rate.
Most Digital advertisers are concerned about two things:
- How they can increase their conversion rate
- How they can reduce the cost per conversion
This is the primay goal, and everything else is secondary to these two main goals.
If you’are skeptical about Google Ads because you’re scared of losing money, rest assured. Based on the major marketing key performance indicators (KPIs), Google Ads still generates the highest conversion rate and ROI.
If you are not clear about Google Ads, make sure to read our 5 minute quick guide to Google Ads.
The above graph represents the percentage of leads that arrive at the website via Google Adwords, social media, webinar advertisements, backlinks, and tradeshows after equalising the spend. Clearly, Google AdWords gets the highest number of leads at the same spend. Hence is the best place to spend our marketing dollars. Right?!
In this article, we will guide you how to avoid wasting your future time and money on Google ads. So let’s begin with our Google Ads hack and will highlight the crucial factors that will help improve your conversion rates drastically.
Google Ads hack 1: Do reverse engineering for the purchase path
Reverse engineering is taking apart an object to see how it works in order to duplicate or enhance the object. The practice, taken from older industries, is now frequently used on computer hardware and software. Software reverse engineering involves reversing a program’s machine code (the string of 0s and 1s that are sent to the logic processor) back into the source code that it was written in, using program language statements.
You have to really understand what you’re getting involved with to be a smart PPC advertiser. Any marketing strategy that requires investing significant amounts of time or money before producing results needs to be researched, dissected and evaluated.
Conversion of Google Ads is no different and you need to be thorough with the conversion types you are achieving.
Reverse engineering the path of purchase is a good way to start with. This simply means you are considering your desired end result, then selecting your keywords, writing your ad copy and tweaking your landing page to achieve the end goal of a conversion.
Getting the option of seeing how your customers shop would give you an edge in your Advertising Crusades. What happens, for instance, when a customer visits your site or shops only because of that? Do you have a make way to follow them?
The buying cycle
There are five general phases of the buying cycle for your funnel or client. Your customer asks varying questions at each time. Every search ad or display ad should therefore contain elements which attract customers at each stage of the cycle. To keep the data useful you will need conversion tracking codes.
So, for instance, if your consumers don’t yet know the product will help them “effectively create great customer service,” it would be unsuccessful – if not outright self-defeating to include your product name in your ad copy title.
On the other hand, if your brand is popular, or your target audience already knows how a help desk system works, then using your product name in the ad title is fine.
The aim of using the conversion method of reverse engineering is to turn your visitors into email subscribers, leads and customers, even if this is not their main objective when clicking on your ad. You at least have a good move on conversion.
If your consumers already know the answer they want but are still too reluctant to purchase, HubSpot suggests using product webinars, swipe files, case studies, FAQs, datasheets, demo videos and free trials to convince people to sign up for your list and get to know your brand.
2. Utilize the potential of remarketing
According to AdReady, retargeting is the most effective ad display strategy of all. Properly using a tracking code will help you go back to potential customers. Remarketing is one of the most effective way to improve your CRO (conversion rate optimisation). It specially helps you in bringing back and persuading indecisive visitors.
Many PPC advertisers never considered using remarketing as an optimization method for the conversion rate. But, that will save you time and money. After all, somebody’s first visit to your site is seldom conversion practice.
When you’re using remarketing, you ‘re just viewing the same advertising people saw a few more times ago. That way, you can bring them back to your site and increase the odds of clicking on your display ads and purchasing your product.
Conversion is usually high when you are compliant with retargeting, according to WordStream’s Larry Kim. They advise you to be aggressive as the people you are targeting have already shown interest in your ad or visited your site at least before.
Most of the conversion tracking tools use conversion code embedded in the click to monitor how visitors have accessed the site. You may also provide a conversion id such as a discount code to understand what advertisements have resulted in a conversion.
We believe that a business with a great marketing team can make an impact on the world. Take the first step: get in touch with us, and together, we will reach your company’s goals.
Google Ads hack 3: Ensure your Ad copies are aligned with landing pages
This is a no brainer. If you want to generate the most clicks you can with your Google ad copy, you need to align it with your landing page.
Author Melanie Mitchell says in her book ‘Unleash the Power of Paid Search‘, that when your ad copy aligns with your landing pages, your clicks will have a significant impact on your quality score, and improve it.
Quality score is important not only because it is a key indicator of the performance of your previous PPC campaign, but also because it is a great way to predict the performance of your future campaigns. When you change something in the campaign change your conversion code.
What Google uses to calculate how successful and effective your PPC campaigns are is your quality score. A high-quality score means your copy of the ad is relevant and imperative.
More importantly, a higher quality score will reduce your advertising costs , increase the exposure of your ads and improve the positioning of ads in both search and display networks. That increases conversion to Google Ads.
Your job is to offer a clear path to sales. The copy on your landing page should be a reflection of the copy in your ads.
4. Split testing your landing page
If you’re using free traffic driving strategies or running an ad campaign, your landing page has to be split-test.
Your ad copy influences your click through rate while your conversion rate is affected by your landing page. These are metrics of different types of conversions. Your landing page design will make a huge difference in the conversion rate of your campaign.
You have to decide which lead magnet you want to use. Many marketers think the most leads are created by webinars, but testing could show you ebooks will give you more leads. That would be defined in the id for conversion.
When your landing page is high converting, you can optimize your clicks and traffic. Instead of wasting money, you’ll see steady improvement in conversion to Google Ads.
Every element may and should be tested on your landing page. You might test the CTA placement, shape , and color, for example.
This is a simple example of what colours need to be choosen for respective genders. If you run a women clothing/fashion site, your should try to incorporate these colors shades in your CTA buttons to improve your conversion rates.
Each of the changes that you make will either result in an improved conversion rate, such as the above example, or a reduced one. So, no one has right or wrong color to follow and definitely no universal rules to follow. Instead, test it out and go with what works best for you to your ultimate goal completion – sales.
Google Ads hack 5: Integrating negative keywords
Each time you run a Google ad for the search network, you have to acknowledge that most search queries are not relevant to your offer. Negative keywords, which exclude certain search terms from triggering your ad display, are a smart way to boost your conversion rate for Google Ads and help overcome that challenge.
Several case studies and testimonials indicate that using negative keywords is in reality a wise move to improve the conversion rate and raise revenues. That is a special form of conversion.
These are some of the negative keywords that your campaign should include:
- free
- cheap
- torrents
- Youtube
- Craigslist
- eBay
- torrent
Negative keywords don’t only apply to search network ads. They also apply to ads on display networks.
If you include “free” in your negative keyword list, it is less likely that your ad will appear on display networks on a platform where the content matches the negative keyword. For instance, if a blog post headline is “3 Simple Ways Get Nike Running Shoes For Free,” then your ad will not appear on that page.
Many enterprises, marketers and digital marketers benefit from the use of negative keywords.
Basically, you get three ways to benefit from negative keywords:
- Increased CTR
- Reduce CPC
- Boost ROI
Google Ads hack 6: Use a Customer-centric approach
You can easily add audiences to your ad groups within Google Display Network. You shouldn’t shoot at everyone.
The # 1 rule for content marketing is to know your ideal clients and create content around their desires, needs and challenges.
If you are going to run advertisements on the Google Display Networks, please understand that you need 3 elements to ensure that you are that. Your ads need to have the correct message in the search funnel and reach the right person at the right time. Ideally, this leads to an act of conversion.
Conclusion
Google Ads is an efficient way to get traffic to your site more quickly. If you don’t have a thick skin, or just can’t wait to pick up organic leads from your web pages, you can set up an Advertising PPC ad and use it to generate quality leads for your company.
Although there are several conversion tracker metrics you can control to gage the success of your campaigns, the most significant remains the conversion rate. It not only affects the ad copy but also the landing page.
Remember that it is important to create ads for both the search and display networks, as both serve different purposes. There’s not one better than the other. Your goals will determine which approach is more likely to produce the result you want.
The search networks are for results of direct response, whereas the display network ads are more or less for brand build. You need to locate in-market buyers when using display networks, because this will result in a higher click-through rate for your ads.
We believe that a business with a great marketing team can make an impact on the world. Take the first step: get in touch with us, and together, we will reach your company’s goals.
Our team provides end to end solutions, from designing your digital logo to website architecture, to social media pages and the required blog posts as per your requirements. You maintain connect with your customers at really low costs. The customers in turn shop again and again with you. Thereby increasing your revenues and profits.
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