Traditional vs Digital Marketing: How to stay prepared post the pandemic

As per a recent report ( April 2020 ) by Global Attitudes Society, people with higher incomes are likely to use internet. Across all publics surveyed, people with incomes higher than the national median are more likely to report using the internet than those with lower incomes.

This means that the traditional form of marketing which has been there through ages now needs to evolve. It needs to compete strongly with digital marketing. Else it can become a story of the past. Or maybe a combination of tradtional and digital marketing can be the way forward.

Read below to know how things are likely to change after corona pandemic. How marketing is evolving and how you need to adapt your businesses to stay affloat and come out stronger.

Traditional marketing

Traditional marketing also called offline marketing is a type of marketing that is difficult to ignore. It includes all the physical /conventional ads that we encounter on a daily basis. Few common traditional marketing ways are listed below:

1. Print (magazines newspapers)
2. Broadcast (TV, radio)
3. Direct Mail (catalogs, postcards)
4. Telephone (telemarketing, SMS marketing)
5. Outdoor (billboards, fliers)

Coronavirus and the lock downs

It was on March 11 that WHO made the assessment that COVID-19 can be characterized as a pandemic. Post that most countries started preparations to lockdown entire countries.

This was done to ensure social distancing so that the spread can be contained to certain pockets. In addition, countries which haven’t enforced lockdowns are taking several measures to ensure more and more people stay at home.

Currently, A third of the global population is on coronavirus lockdown. This means that all the traditional marketing methods such as ads and billboards that have been put up are being seen by animals and birds as humans are locked into homes.

Even newspapers are not being circulated that well, leading to only television and radio. They are the only two traditional medias which are still being seen by the people.

Digital marketing

Digital marketing is a form of marketing which uses internet and and digital technologies to promote products and services to users on digital mediums. The mediums are accessed using devices such as laptops, desktops, tablets and mobiles.

It is highly automated in nature and therefore efficient. Digital marketing provides real time tracking. You know who is seeing your ads and who is not. You can therefore perform on- spot optimization.

Why Digital marketing is the way forward

Almost 4.54 billion people were active internet users as of January 2020, encompassing 59 percent of the global population. China, India and the United States rank ahead all other countries in terms of internet users.

By now, a world without the internet is unimaginable. Connecting billions of people worldwide, the internet is a core pillar of the modern information society. 

Digital marketing is fairly cheaper than traditional marketing. It can be done being at any part of the world. It’s really fast and can be highly automated. It can be used to provide targeted ads as well as track down conversions.

Traditional marketing is more intensive. It requires more manual work which is difficult to automate. It is more time consuming and since it involves physical spaceand labour, it has far higher costs. In addition more manual work, will be more time consuming and obviously more expensive. Traditional marketing has been rolling around like forever.

The desired audience is moving

As per the report by Global Attitudes Society, people with incomes higher than the average income are likely to use internet. Therefore, they are likely to make purchases online on various e-commerce platforms.

In addition, before making an actual purchase, they are likely to research on the internet and come across your brand if you market it well. Therefore, a strong digital presence is going to become a necessity if you want to derive value from these high income customers

This implies that the desired customers which the companies want to target are now using internet. This makes it more imperative for companies to have a strong digital presence.

This thereby implies that digital marketing needs to be done. And it needs to be done with a higher spend towards digital mediums.

Will traditional marketing be gone ?

Traditional marketing has been there for years. It’s likely to sustain and stay for more. Human beings are so accustomed to feeling things physcially. Whether it be touching the pamphlet, or seeing the bill board advertising or reading an advertisement in newspaper/magazine.

We can’t let go off traditional marketing. But the balance is changing. Both traditional as well as digital marketing offers a lot of benefits to the businesses. While most people are online nowadays, once the lockdown ends and coronavirus is under control, people will come out.

They will walk on the steets, dine at their favourite restaurants, visit their favourite pubs and malls. In addition, people are not online everytime. So, in order to capture the attention of your audience, you need to be present physically. Your brand needs to be seen even when he is not connected to the digital media.

The way forward

The way forward is a mix of traditional and digital marketing. Instead of thinking of traditional vs digital marketing, companies need to complement them. A combination of traidtional and digital mediums helps businesses reach a wider audience.

Since long time, digital has been the dormant media while traditional was the dominant media. The spendings ratio on traditional media was more than that of digital medias. But times have changed now and you need to level up spending to capture the high income audiences.

This is the right time to increase your digital budgets. The need of the hour is to realign your ad spends with a larger focus on digital spends and make your business grow.

We believe that a business with a great marketing team can make an impact on the world. Take the first step: get in touch with us, and together, we will reach your company’s goals.

Our team provides the most streamlined and efficient digital marketing services. You maintain connect with your customers at really low costs. The customers in turn shop again and again with you. Thereby increasing your revenues and profits.

Our mission

In this era of globalization and digitalisation, it’s necessary to have your presence in the digital sphere. We believe that a business with a great digital team have no bounds and can reach out to every nook and corner of the world effectively and at optimum costs.

Web Bazooka provides end to end solutions, from designing your digital logo to website architecture, to social media pages and the required blog posts as per your requirements. 

Get in touch with us now: Web Bazooka – India’s leading Digital Marketing and Advertising agency.