Are you ready to make your business go online ?
Looking forward to creating a business website. Practically every company-big and small already has a web site these days. If you haven’t produced one for your business yet, then an infinite amount of traffic and future sales will skip you. The problem is, when it comes to designing the ideal site most people have no idea where to get started.
Here are some of the biggest mistakes you can make when creating a website for your business, to help you avoid standard pitfalls.
1. Navigational errors
When consumers come to your website they want to be able to easily locate what they are searching for. This means complicated navigation is the last thing you should have on your site. There are many ways you can simplify the experiences of your customers, including:
Using a theme: Using a theme is one of the easiest ways to create a fast and professional looking website from scratch. You can have the basics of a good website in no time, with a theme and a reliable CMS. Only think of tailoring your theme to suit your brand.
Proper connections: One of the biggest reasons of people bouncing from your website is 404 error: page not found. This happens due to improper linking of pages, which leads to user landing on the error page.
Make sure you have a proper error page with search bar option or menu so that user can quickly navigate to the desired page.
Avoid overwhelming: Don’t add too much clutter to your pages. The navigation points will be readily accessible to your customers.
2. Improper Branding
From the moment your customers visit your website, they should be aware that it is your business with which they interact. Keep that in mind when designing and remember to show off your company’s unique elements whenever possible. This may mean you’re adding your logo to the top of each page, or having your brand colors all over the web.
The more effective your branding is, the easier it is to remember you and develop a connection with your brand for your customers.
3. No proper CTA (Call to Action) button
Once a customer arrives on your web site, what they need to do next should be obvious. The failure to provide this information is a classic mistake that companies make. Adding a quick call-to-action button that tells someone to contact you if they want to find out about your services, or clicking your product page to see what you’re offering is a perfect way to drive sales.
Make sure your call-to – action buttons are in a contrasting color with the rest of your website page and are surrounded by plenty of white room. Especially when creating a business website, make sure your branding options and CTA buttons don’t mix up.
We believe that a business with a great marketing team can make an impact on the world. Take the first step: get in touch with us, and together, we will reach your company’s goals.
4. Not having a responsive and slow website
All websites should be responsive today. We live in a world where users spend more time using their smartphones and tablets than they do on a device itself. With that in mind, your website needs to look and perform just as well on a small screen as on a large one.
There are plenty of things you can do to make your website responsive, but working with a website designer who specializes in responsive sites is usually the best choice. Using a designer will also help you create a brand image for your site which is different from anything else on the market.
Also, consumers today don’t have time on a sluggish platform to waste. Most can only wait a few seconds before hitting the back button, before going to the website of your rival. Having that in mind , make sure you focus on making your site as lightweight and fast as possible.
5. Not keeping a track of analytics
A website isn’t something you can create once, and then forget. The trends in web design and consumer preference are constantly evolving, so keeping up to date with what’s happening in your field is crucial. Especially when creating a business website, having a track of your consumers and their data is crucial. Fortunately, there are plenty of analytical resources available including Google Webmaster software that can help you keep track of the results of your website.
The faster your business can expand, the more you know about which pages are driving conversions, and which could slow down your sales.
6. Ignoring SEO
Speaking of driving the best performance from your website, ensuring that as many people can find your site as possible is crucial. When creating a business website, you can do so by using PPC advertising and social media strategies to advertise yourself. However, that costs you money everytime. SEO or search engine optimization is free and should be an integral part of your online strategy.
Remember that the search engine algorithms’ demands are constantly changing so it pays to regularly fine-tune your SEO strategy to stay ahead of the curve.
We believe that a business with a great marketing team can make an impact on the world. Take the first step: get in touch with us, and together, we will reach your company’s goals.
Our team provides end to end solutions, from designing your digital logo to website architecture, to social media pages and the required blog posts as per your requirements. You maintain connect with your customers at really low costs. The customers in turn shop again and again with you. Thereby increasing your revenues and profits.
Our mission
In this era of globalization and digitalisation, it’s necessary to have your presence in the digital sphere. We believe that a business with a great digital team have no bounds and can reach out to every nook and corner of the world effectively and at optimum costs.
Web Bazooka provides end to end solutions, from designing your digital logo to website architecture, to social media pages and the required blog posts as per your requirements.Â
Get in touch with us now: Web Bazooka – India’s leading Digital Marketing and Advertising agency.