If you own a small business and are wondering how to boost your sales in the era of Corona, then you are in the right place! In the next few minutes, you will be made aware of 10 Most Powerful Digital Marketing Tactics that you should be using in order to grow your businesses in 2020.
We know that growing a business can be hard, especially now that we are going through a pandemic outbreak.
To read more about marketing will change in Pandemic, go to link below:
Traditional vs Digital Marketing: How things likely to change after coronavirus pandemic
But don’t you worry! The Internet is one of mankind’s sweetest creations. The increase in the active users on the Internet is so massive that it is probably doubling even as you are reading out this article.
No, seriously, we are not lying. Look at the below infographic by Hootsuite which shows the number of active users online.
That’s crazy, right?
Crazy enough for you to make the most of it and invest your efforts into digital marketing. You might be wondering what kind of digital marketing tactics you could use to speed up your sales and grow your business.
We’ve got you covered!
We will now talk about 10 most powerful digital marketing tactics that would help grow your business in 2020.
1. Run a blog on your website
If you have a website and you are not running a blog on it, you are missing out BIG TIME! Having blogs on your website just creates another platform for you to connect with your audience.
It allows you to take the interaction between you and a visitor on your website to the next level. And what happens when you interact more with a visitor who can turn into a potential customer?
Your chances of conversion increase!
77% of the users online are always engaged in reading a blog online!
That’s what even you are doing at the moment! According to Hubspot, blogs are one of the most used forms of media when it comes to content marketing.
Having content on your blog makes you stand out from your competitors. Yes, almost everyone is also running a blog these days but what is gonna set you apart from them? Your content! Make sure that your blog is not just about your brand – have content that will help others too!
This will give them a reason to keep coming back to your website which in turn will influence their buying decision regarding your brand.
Digital Marketing Tactics 2: Posting Persistently and Consistently
Currently, there are more than 300 million monthly active users on social media platforms according to the below data provided by Hootsuite.
Reaching out to millions of people sounds like a great opportunity, right? However, you need to be careful. Yes, you do need to post regularly but you need to see that you don’t go around spamming people.
Posting thrice a week is considered to be the best.
But make sure that the content in these posts has the power to go viral.
3. Do a thorough Keyword Research and focus on your SEO
SEO is a tricky thing. It is dependent on the quantity and quality of the keywords you use.
Work on your title tags, description tags, meta tags.
Google gives these factors more weight.
You need to also keep your keywords fresh and make sure that you are not using the outdated ones which have lost their volume.
Using tools such as Google Keyword Planner can assist you in planning out your keywords.
Remember how we spoke about starting a blog earlier? Make sure that before you set out to start your blog, you have already performed a thorough keyword research.
You can use your competitor’s keywords too. Sounds a little shady, we know. But trust us, everyone is doing it.
By using Neil Patel’s tool – Ubersuggest, you can find out what keywords your competitors are using.
For example, if you own an online clothing store, you might want to see what the bigger players in your field are using as their keywords. For this, all you have to do is log on to Ubersuggest and type in their URL. In the below screenshot we have put in Biba’s URL.
Then you could head to the keywords section and see what are their top keywords, how much volume do they have, what is their CPC, and how difficult they are.
Once you have a general idea of how you rank against your competition, you can work on other digital marketing strategies that will help you to improve.
Digital Marketing Tactics 4: Using Facebook Live
According to Facebook, 42.7% of businesses broadcasted live videos in 2018.
This was two years ago, the rate now must have doubled!
Almost every business in 2020 is taking advantage of Facebook Live. And should you! Facebook Live is a great way to boost brand awareness.
For example, if you are a Digital Marketing Agency, you could conduct an informative and interactive session on Facebook Live.
5. Engaging in Facebook Groups
Facebook Groups are a great platform for small businesses. If you are into a Facebook Group which is related to your niche, it’s not just a group anymore.
It is a place where like-minded people share valuable ideas.
You can either learn from their ideas and add your creativity to it and use it for your business’s growth or, you can yourself provide others with your valuable ideas. Again, you need to make sure that you don’t spam people with your thoughts and ideas as that could lead you in getting kicked out by the admin.
You can also use these groups to attract new customers by posting what your brand has to offer.
To read more about Social Media Marketing Best pratices, visit link below:
Grow any business for free with these Social Media Marketing best practices in 2020
We believe that a business with a great marketing team can make an impact on the world. Take the first step: get in touch with us, and together, we will reach your company’s goals.
Digital Marketing Tactics 6: Be a part of online forums
Engaging in online forums is another great way to grow your business and build a community.
Group discussions are held on websites such as Reddit and Tumblr, in addition to social media platforms.
Building your reputation on community forums such as these help people see you as the leader of innovation and creativity in your industry.
Quora is another platform where you can increase your brand’s online visibility.
On Quora, by showcasing your inside knowledge, you can answer questions as an expert, and gain credibility.
For example, if you are a marketing agency, you can answers questions related to marketing. By doing this, you would be increasing your agency’s popularity because if your answer is good enough to be on the top, chances are people would be interested in visiting your website.
7. Registering your business on a freelancing website
There are a lot of freelancing websites which are quite underrated. People are yet to realize that these websites too have the potential to market your business.
There are a lot of freelancing websites such as freelancer.in, which serve as a great platform for crowdsourcing.
For example, if you are a design studio that is great at package design, you could focus on that particular task while searching for new clients on these websites.
Marketing tactics 8: Upload your business on various listing sites.
One of the best techniques to improve your presence in listing on sites such as Justdial, Glassdoor, etc. can help in increasing your business’s online presence by a mile.
These days the second thing a person does when they come across or hear an agency’s or a business’s name is that they look up on these sites for more information about them.
And the more information they have, the more are the chances of them becoming a potential customer.
To read more about SEO practices in Digital Marketing, visit the link below:
Why SEO is important in Digital Marketing
9. Pay attention to your online reviews
Noticed how we said “the second thing” in the previous point? What is the first thing that a person does whenever they google search a business?
Read their reviews!
It’s about trust, online customer reviews seem to have a greater impact upon customer’s faith in a business than anything else. Therefore, online reviews affect your business’s image to a great extent.
Make sure that you reply to each one of them. If they are positive, put a unique thank you note. And if by chance, it is a negative review, make sure you demonstrate your sincere apologies and your promise to perform better.
Digital Marketing tactics 10: Engage in relevant content
Whether it is on an online forum, as discussed earlier, or on a social media platform.
Always take out time to engage with people relevant to your niche. Chances are, people following them might be interested in you too. And if your content is great, they might even start following you or even better, hire you if they are a potential client.
The more you comment, the more awareness you generate about the brand. People will start acknowledging your name and business.
Make sure you don’t spam tho!
Also, make sure your comments are interesting and aren’t about you. Avoid saying “check out my content” or “follow for follow”, these comments are straight up embarrassing now.
Provide value in your comments. Yes! Even in your comments. Drop a tip or anything informative, people dig informative comments.
Our Final Verdict
While increasing numbers of companies are spending more and more money on digital marketing, free methods remain incredibly efficient.
2020 has made it harder evidently.
Small businesses can leverage a ton of free tools to work together globally and compete
against big business.
You need to take out time to focus on your digital marketing tactics in order to grow your small business into a big one.
In this era of globalization and digitalisation, it’s necessary to have your presence in the digital sphere. We believe that a business with a great digital team have no bounds and can reach out to every nook and corner of the world effectively and at optimum costs.
Web Bazooka provides end to end solutions, from designing your digital logo to website architecture, to social media pages and the required blog posts as per your requirements.
Get in touch with us now: Web Bazooka – India’s leading Digital Marketing and Advertising agency.
Web Bazooka provides end to end solutions, from designing your digital logo to website architecture, to social media pages and the required blog posts as per your requirements.