Have you just stepped foot into the world of blogging? Or you recently made your website and are not getting enough traffic. You have landed at the perfect place. This article will guide you through the dos and dont’s of building your website as well as quick hacks to increase your website popularity in 2020.
Whether you are a blogger or a business trying to gain an audience, the way your website appeals to people will say a lot about you or your business. In this digitalized era that we are living in today, it has become imperative that we have a website of our own.
Having a website has a lot of benefits such as, it could act as a link between your business and your customer, it could make people aware about you and it could also help you earn money! With the growth of digital marketing, there has been a subsequent growth in the need of owning a neat website that attracts people and makes them interested into what you have to offer.
To read more on whydo you need a website, click below:
8 compelling reasons on why you need to have a website of your own
Now, enough of talking about the stuff you already knew about, let me cut to the real chase. Let’s look at the 6 quick hacks that will help you increase your website popularity in 2020.
1. Your Content
Alright, I know this is very basic and you must have heard this more than a gazillion times! But that is only because it is that essential that you have to hear it that many times.
No matter how much people stress on this, there have been cases where people complain about not gaining popularity when all they do is copy other’s content!
Why would a ripped off-website even gain popularity in the first place?!
Therefore, it is fundamental that you are original. If you are a blogger, start with your experiences, talk about the situations you have been in, the ones that you hold so close to your heart, or even the ones you are afraid to talk about!
As long as your content is original, your content remains golden. If you are a business, make sure you don’t just brag about your product, talk about your company’s journey, or what triggered you to open up your business.
2. Using longtail keywords!
Your website is all about keywords. And in this competition, increasing your website popularity in really difficult, unless you use relevant and long tail keywords.
According to WordStream, Long-tail keywords are longer and more specific keyword phrases that visitors are more likely to use when they’re closer to a point-of-purchase or when they’re using voice search.
So, for example, if your company sells earphones, then instead of using basic keywords like the word “earphones” itself, which is very competitive and will not yield you much results, you could instead use “low latency high-performance earphones” which would prove to be more beneficial.
3. Get the most out of your advertisements.
Yes, it is necessary to advertise your website. Even if if you want to grow organically, there will come a time where you would fall into the arms of paid advertisements.
In this era of cut-throat competition, it’s difficult
Whether you like it or not, paid advertisements have proven to be beneficial in the starting and it sure is here to stay for a long time.
Having said that, it is also important that you do not blow up your money in advertising recklessly and irresponsibly.
Let’s take the example of Google Ads, which is a great platform to increase your reach. Make sure you really get into the depths of detailed targeting. This would ensure that your ads are targeted towards the right people and your CPC doesn’t increase unnecessarily.
To know more about Google ads, click below:
5 minute quick guide to Google Ads
Pro-tip, target your competitors!
Why? Well, because then the ad will directly reach people interested in the field you are in.
We believe that a business with a great marketing team can make an impact on the world. Take the first step: get in touch with us, and together, we will reach your company’s goals.
4. Using the right keywords at the right places
While performing on-page SEO, having your article filled with keywords is important.
But what you should avoid doing is, stuffing it up with keywords which might lead to your website being considered as “spammy” (according to Neil Patel).
Do not forget to put relevant keywords in the <alt> tags of your images!
Furthermore, make sure your headings have the juiciest keywords! This could result in your article ranking higher on Google. Keep your eyes on your competitors and analyze how they master the art of including keywords the right way and then implement it in your way on your website.
5. Use the power of guest posting.
Reach out to slightly bigger blogs or brands and offer to write a post for them. This might take a while because not all of them will agree.
But trust me, it will be worth your time.
Writing guest posts helps you to gain popularity immensely. Chances are, if they readers of a blog trust them, they would in turn trust your content as well.
And as soon as you have the trust factor assured, you have a follower/reader assured as well!
Furthermore, be kind and reciprocate. Let smaller blogs or businesses guest post on your blog. This would help you create a bigger network in your field, which has become very important these days.
6. Socialize.
Without social media, it’s really difficult to increase your website popularity in 2020.
So, make good use of social media !!
Get on all the relevant platforms if possible! Each platform has its own advantage which you do not want to miss out on. But make sure you don’t over do. See which platforms has yur target audience and use it wisely.
Promoting your content on your social media platforms will increase the size of the audience immensely. However, you also need to realize the fact that almost everyone is doing this.
Therefore, it is important that you are unique. Be creative, even if you don’t know how to Photoshop, use Canva.com to create better designs. Make sure your Instagram feed stands out from the rest!
We have an amazing insta handle, make sure you check it out!
http://instagram.com/webbazooka
While we are still on the topic of social media platforms, do not forget to utilize the potential of LinkedIn! These days, LinkedIn is a platform where you don’t need to spend much for getting better reach. Post, comment and like as much as you can to get noticed.
Upload the links to your websites. Upload whatever creative you have created. Trust me, your reach on LinkedIn will blow faster than it will on other platforms.
The conclusion!
With that, I come to an end to my article.
Get on to the hustle and do not quit. It may seem tough in the beginning but believe me, as soon as you get your tactics right, your path to success will become crystal clear.
In this era of globalization and digitalisation, it’s necessary to have your presence in the digital sphere. We believe that a business with a great digital team have no bounds and can reach out to every nook and corner of the world effectively and at optimum costs.
Web Bazooka provides end to end solutions, from designing your digital logo to website architecture, to social media pages and the required blog posts as per your requirements.
Get in touch with us now: Web Bazooka – India’s leading Digital Marketing and Advertising agency.
Web Bazooka provides end to end solutions, from designing your digital logo to website architecture, to social media pages and the required blog posts as per your requirements.