What is SEO ?
SEO (Search engine optimization) is the process of making a web page rank higher in the search engines. To be put simply, SEO is what builds your presence on the various search engines.
What is Digital Marketing ?
Digital marketing is a form of marketing which uses internet and and digital technologies to promote products and services to users on digital mediums. These mediums are accessed by devices such as laptops, desktops, tablets and mobiles.
Coming back to SEO, SEO is a more holistic way of driving customers to your products or services. You automatically rank higher and you don’t have to pay everytime to be present among top search results. To do that, one has to make sure that the website ranks higher in the SERP (search engine result page).
For example, here is the search result when searched “What is SEO” on Google.
If your blog article is about SEO, your aim would be to rank for a position in this first page.
Note: We will be using Google and search engine interchangably whenever the need be of search engine or searches. Google caters to almost 90% of search traffic. So, If you rank amongst the top results on Google, you are getting a huge chunk of that 90% traffic.
SEO in layman terms
Let me give a layman example:
A website (say webbazooka) is basically a house which is situated in some part of the world. While you, being a consumer is present in some other part of the world. Search engine (say google) has a repository of addresses.
Now, when you go to google to find digital marketing services in India, google directs you to all the addresses which provide digital marketing services in India
Since webbazooka has its website SEO optimised, Google tells webbazooka’s address first and then tells other adresses. Therefore, SEO is important in Digital Marketing.
What do you get by increasing your presence on search engines?
Traffic!
Loads and loads of meaningful traffic coming your website’s way, sounds great right? But what do you need to do to accomplish this? You use various search engine optimization techniques for increasing your website’s traffic.
Ways to get traffic on your website
There are two ways by which you display higher on the search result:
One is inorganic where you pay for an ad listing and then you are ranked higher than your competitor. Inorganic SEO compromises of CPC (cost per click) ads, PPC (pay per click) ads, CPA (cost per acquisition), etc.
This method yields results quicker than the organic method. This is focused on bringing in inorganic traffic to your website. Inorganic traffic basically means traffic coming from your affiliate marketing links, your social media sites, paid advertisements, etc.
Although this method sounds really fruitful, it is at the same time, highly risky. Make sure to have a proper marketing budget set before you use this method.
The other is organic where you make your page more relevant and contextual. This leads to the search engine itself displaying you among top results.
You need to focus on your organic SEO much more than you need to focus on your inorganic one.
Why organic SEO is important in Digital Marketing ?
Well, according to recent research, most searchers don’t even bother to click past the first page of the search results of Google. Organic SEO helps to push your website’s ranking on to the first page.
How to acheive this?
In order to achieve this, you need to give your undivided attention to a number of things such as, your content, you keywords research, ensuring that your page is mobile-friendly, optimising your website and making it look aesthetically pleasing to look at, etc.
What are various SEO techniques one can use?
- Website names and URLs
Your URL and website name plays a tremendous role is determining your website’s rank in Google. Make sure your website name is interesting and defines you or your business. Keep it relevant to your business.
Coming to the URL part, here’s where it gets a little tricky. You need to keep a ton of things in your mind when it comes to your website’s URL. What are these things you ask? We’ll tell you! First comes the readability, make sure your URL is readable and make sure it describes the page of your website.
Having readable URLs will also help you score more backlinks, and we all love backlinks, right? Then comes the length of your URL, the shorter your URL, the better is your position in Google! - Page content
If you want the traffic headed to your website to stay, then you need to work on your content as SEO and Page Content go together.
You need to grab the attention of your readers by putting out information they had never come across before! Working on your content will help you bag more backlinks as well.
Keywords are the one of the main things you need to pay attention to, having long-tailed keywords. In order to make sure your page’s content is worthy of a reader’s time, invest your efforts into Content Marketing. - Meta tags
Let us first briefly explain what meta tags are. Meta tags provide information about your website. Sounds similar right?
Except that this information can only be communicated and understood by Google and other search engines. You guessed it! These tags will not be shown on your website. While writing your meta tags, pay focus on the it’s title, description and viewport. - Characteristics of Link
When it comes to the characteristics of your link, make sure it is not a low-authority domain. If you are not using any spam sites, then you’re good to go!
You may also want to not post links that are irrelevant to your niche. This might raise a few eyebrows. - Usability and accessibility
This basically aims at making your website usable and accessible to all the users of the Internet regardless of their abilities. Your title tags enable users using screen readers to accurately understand what your page is all about.
Therefore, make sure they are relevant and accurate. Similar to title tags, your alt text needs to be on point as well. Screen readers use alt text of an image to explain what the image is about to their users. - Page design
This point is pretty self-explanatory. The better your page looks, the higher are your chances of ranking higher. When choosing a template for your site, be sure that it complements your business or what you do.
Make sure that your design is smooth so that it does not cause any interruptions to the readers and it is pleasing to their eyes.
We believe that a business with a great marketing team can make an impact on the world. Take the first step: get in touch with us, and together, we will reach your company’s goals.
Summing it up
Then why SEO is important in Digital Marketing ?
So, unless i make sure that Google understands my webpage, it won’t be able to direct my page. This is what SEO is all about. Making sure Google understands your page well and redirects your page to the relevant audience.
In this era of globalization and digitalisation, it’s necessary to have your presence in the digital sphere. We believe that businesses with great digital team have no bounds. They can reach out to every nook and corner of the world effectively and at optimum costs.
For any business that’s online, advertising means to reach out to your customer. With SEO in place, you can reach out to customers without paying advertising cost to the search engine.
Why choose us ?
We believe that a business with a great marketing team can make an impact on the world. Take the first step: get in touch with us, and together, we will reach your company’s goals.
In this era of globalization and digitalisation, it’s necessary to have your presence in the digital sphere. We believe that a business with a great digital team have no bounds and can reach out to every nook and corner of the world effectively and at optimum costs.
Web Bazooka provides end to end solutions, from designing your digital logo to website architecture, to social media pages and the required blog posts as per your requirements.
Get in touch with us now: Web Bazooka – India’s leading Digital Marketing and Advertising agency.